Apex Center is a high end athletic facility for the City of McKinney. This campaign was inspired by the game Truth or Dare. We want to dare people to focus on their health and fitness and encourage them join or renew their membership.
Co-Art direction | Co-copywriting | graphic design
Print assets for Smoothie King local store marketing. I worked directly with Franchisees and the Brand Team to create ads, flyers, direct mail, coupons, yard signs and social media images.
Environmental design for Smoothie King local store marketing. Car wraps, window vinyls, and print & digital billboards.
I was fortunate to have the opportunity to design the logo and marketing materials for the City of McKinney's first Boil & Brew cajun festival, featuring live music, entertainment and as much crawfish as you can eat!
The McKinney Public library provides dozens of new and recurring free programs throughout the year. These programs vary in theme, content, and age group. I worked to create a branding style and template for these programs that would bring them together and give them one cohesive look, while providing the necessary and required information and being easy to edit or update under restricted timelines.
Without a budget for professional photography, I searched for similar illustration styles on Shutterstock that I felt could span a vast variety of themes and ideas.
I designed the graphics for a variety of children's toys and also worked on the production side of things, making sure templates and art files were print ready. I also corresponded with members of the manufacturing team in China to make sure that the artwork was accurate and met our design standards.
This item was created for KidKraft, Inc. I was responsible for the surface design and pattern. It comes in a variety of different colors.
A doll furniture set designed while I was at KidKraft Inc., for Costco Mexico stores. I was responsible for all surface graphics and color selection.
Surface graphics and illustration.
Surface graphics and illustration.
This was a concept pitched to Costco US while I was at KidKraft, Inc. I worked in collaboration with the industrial design team and was responsible for all surface graphics and color choices.
A dollhouse designed for KidKraft, Inc. I was responsible for designing all exterior graphic art.
puffy stickers
Created for a social media campaign for the City of McKinney and inspired by the "Choose Your Own Adventure" books. Residents were asked to choose a city "tour" on Instagram stories. The artwork features the McKinney courthouse and water tower.
